History of ATR
Founded in 1989 by James Leary & Mark Reimer (two men that didn’t mind getting their hands dirty), ATR was established to cater for a void in the waste removal market.
While they didn’t collect typical household scraps and various other things that end up in the family garbage bin, they collected almost everything else.
Rapidly gaining clients after one year of business, Mark & James bought another truck & employed two drivers to pick up the rubbish whilst they concentrated on the front office. But while they promoted great service & efficient collection, the two drivers sometimes let them down. So, a catalyst for change had become necessary to ensure their philosophies & principals were maintained. Mark & James then sub-contracted two trucks to owner-drivers, which enabled them to focus on control of the administration & ensuring their service remained at the highest levels.
Without realizing it at the time, the seeds to a franchise were being sown. In 1991 “ATR” was to become a fully-fledged franchise providing waste removal services focusing only on trucks & skip bins.
In 1993 Steve Hardy (current owner & Director) bought into ATR as a franchisee. Steve picked up a truck from an existing franchisee wanting to move on & worked it himself before expanding with additional trucks and services two years into his 10-year contract. Nearing the end of the 10-year period, the business had grown to 4 trucks & 10 staff members. Other services including demolition & site labour had been introduced to meet the demands of their ever-expanding client base & the diversity of tasks requiring solutions.
In 2001 an overseas investor, seeing the great potential, had bought the ATR franchise group from its current owners at the time & decided that whilst the brand & services would be retained, the franchise would become a company run operation with employees & not franchisees.
The new owner would go on to retain the skip bin operation with Steve Hardy heading up the tipper trucks & demolition services. The ATR brand name was to be used by both businesses. This arrangement was fraught with difficulties & Steve had become increasingly alarmed at the erosion of the philosophies that had served the company & its clients so well in the past. So, with the two entities moving in different directions, Steve Hardy paid out the other partner in 2005 & is now the sole director of what has become one of Sydney’s most respected waste transport & demolition services.
Once Steve was able to again provide the quality & service ATR was renowned for, the business quickly regained its position & a new rapid expansion phase was realised. ATR now owns & operates a fleet of tipper trucks, excavators, skid steers, robotic demolition units & provides skip bin services all over the Sydney metropolitan area. ATR is now recognized as a leading demolition contractor in its own right.
ATR is proudly a fully Australian owned company that currently provides employment, training & a future, for over 20 employees. Whilst there have been changes in the structure & ownership of the business since its inception, Steve Hardy has worked tirelessly not only to ensure the principals of the past were maintained, but that new benchmarks in service & co-operation be applied.
These qualities have now been passed on to our qualified & experienced staff who consistently enhance the reputation of ATR with their efforts on a daily basis. It’s with this knowledge that we look forward to being able to continue to provide service & solutions of the highest standards well into the future.